Research

The Firmament Group and The Center for Generational Kinetics partnered together on a groundbreaking national research study. The survey was administered to over 1,000 U.S. business owners and decision-makers who play a significant role in the financial decisions of their businesses.

The objective of this national study was to bring the missing research-based insights, data, and truth to the conversation surrounding access to capital so leaders, influencers, and decision-makers can gain an accurate view into the reality small business owners and decision-makers face today concerning access to capital.

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ACCESS TO CAPITAL IS A MAJOR CONCERN FOR SMALL BUSINESS DECISION-MAKERS

Among the most critical challenges faced by small business decision-makers in America is accessing the capital they need to effectively grow their business. This is a primary concern that affects them, their companies, and even their wellbeing.

51% say They worry about access to capital for their business at least once per week

 

 

 

 

THE ROLE OF TRADITIONAL BANKS IS EVOLVING

There are a wide variety of ways to access capital for a growing business. Understanding where business decision-makers are looking gives us insight into their decision-making process. While traditional banks are still top of mind when considering accessing capital, a wide variety of alternative options have emerged.

75% of Business Decision-makers would turn elsewhere before contacting a bank for access to additional capital

 

THE IDEAL FINANCIAL PARTNER

The process of deciding which source of capital is the best fit for a business reaches far beyond the bottom line. Interest rates and fees are a top consideration, but the personal commitment an owner has in his or her business often demands a specialized relationship with a financial partner.

70% say customized options for accessing capital are very important

WHAT DO SMALL BUSINESS LEADERS PLAN TO DO IF THEY COULD SECURE MORE CAPITAL?

Subsequent to the concern for accessing the capital needed for growth, the national study explored the specific reasonsĀ small business decision-makers are seeking capital now and the challenges they face securing it.

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